Oland is popular for its special nature and light. There are many beaches (on the east side there are sandy beaches, and on the west side there are stone beaches), small fishing ports and many beautiful places to see.The area is ideal for biking and hiking, and in spring and autumn it is a popular place for bird watching. There are also some historic places to visit such as Sandby borg and other ancient castles and villages. Oland is very popular among painters and other artists. There are many hand craft ateliers to visit where you can buy hand made things.
There are also many small scale food producers on the island: smoked fish, goat cheese, localy produced ice cream, charcuteries and more.